Thank you for your interest in working with MIDDLE AGED MAMA, a blog aimed at today’s middle aged woman.
Brands I’ve Worked With
Millers – Renaissance Retirement Living – Airwick – Vaseline – Sinnamon Lawyers – The Iconic – Sunsilk – Trusted Pest Management – Fort Knox Storage – Style Keepers – BBQs Galore – Freez Clothing – Ben and Jerry’s – Universal Store – Careers Australia – Evocca – Fashion Lane – Princess Cruises – to name just a few.
Readers and brands alike appreciate the blog’s focus on living life to the full – no matter where you live or what your age, stage or body shape! Readers frequently say the blog is “positive” and “uplifting”.
Posts range from the silly to the serious, with popular topics including:
- Style and Beauty
- Health and Wellbeing
Editorial opportunities on MIDDLE AGED MAMA
MIDDLE AGED MAMA offers a number of editorial opportunities for your brand or product.
A well written review or promotional article on MIDDLE AGED MAMA, including a photograph of your choosing and a link to your site. I strive at all times for honesty and integrity; accordingly, sponsorship will be disclosed on every post. This fee must be paid in advance.
Example: Thinking About Menopause Rexona Clinical
Product Trial / Reviews
I am happy to accept product for trial or review, however I have a policy of only reviewing products I believe will interest readers. As a general rule I will only reply to brand queries if I am genuinely interested in your product or service. Please note, I can make no guarantee that your product or service will appear on MIDDLE AGED MAMA (unless the sponsored post fee is paid). Gifted products will always be disclosed.
Example: Iron Man’s New Gadget Philips PerfectCare Aqua Iron
Nothing creates a buzz like a competition! Donate a prize to be offered to our readers. Competitions are promoted via social media channels during this time, and held in accordance with Qld Office of Gaming Rules for promotional games/competitions. The sponsored post fee applies, and sponsors are responsible for sending the prize directly to the winner.
Example: Budget Friendly Gift Ideas for Mother’s Day and COMP Millers
Social Media Shout Outs
For example: Facebook status or Tweet. Sponsorship is always disclosed with either #ad or #spon hashtag.
What people are saying:
“Your article is absolutely wonderful – I can’t begin to thank you enough! …” Vicky Macdonald, owner/manager, The Artist Tree Cafe & Gallery Cleveland
“That looks great! Thank you for that Janet. This was probably the most quick and easy sponsored post I have ever done!” – Julian Roben, Matter Solutions.
“It was really great working with you.” Melody, PR Rep
“I just read through the article you posted and it’s wonderful! Thanks for taking the time to personalize it – your voice really shines through, which makes the article much more authentic to read.” Client regarding a sponsored blog post.
“The post is FAAAABULOUS, we love it!!!! And the comments, love how they keep coming in 🙂 … was a pleasure to work with you, thanks Janet.” Client regarding a sponsored blog post.
Advertising on MIDDLE AGED MAMA
Right hand sidebar
– 220 x 220 (large square) for a small monthly fee (artwork and web link to be supplied)
– 220 x 110 (rectangle) for an even smaller monthly fee (artwork and web link to be supplied)
Discounts for paid bookings of 6 months of more – please ask. All ads must be paid in advance and there are no refunds on ads once paid.
Why Choose MIDDLE AGED MAMA?
According to research by the Macquarie Radio Network (2014),
- Over half of Australia’s population is over 45;
- Most of the real money (and buying power) lies with middle-aged Australians – they also have the highest disposable income because a lot of the expenses of home and family are behind them;
- They account for 45% of grocery spending and 42% of household goods expenditure; and 57% of all holiday and travel expenditure;
- They place a high priority on keeping fit, healthy and fashionable, and strive to look their best.
Conclusion: today’s middle aged mamas and papas are the largest in number, the most positive, the highest spending and the wealthiest of all today’s generations. Can you afford to ignore this demographic?!
Questions or Comments
For a copy of my full media kit, please contact email@example.com.
Don’t know how to make an ad?
Don’t know how to make an ad? Or perhaps you haven’t yet ventured online, and don’t have a website for your business? Want to have a presence on Facebook but it’s all too much for you to deal with?
I would be happy to help, at very affordable rates! Visit my business website, Front Page Web Writing, for more information on the web services I provide.
*Please note, MIDDLE AGED MAMA is a family friendly site, and reserves the right to decline any advertising determined to be inappropriate or in conflict with management policy.